1. The Naming of My Professional Development - Podcasts
The name for my designed artefact is "My Professional Development - Podcasts"
This name was chosen because the organisation may offer multiple products and services over time, however they would all be focussed on accessing professional development opportunities.
Furthermore, as the podcasting artefact I am currently focused on is relatively immature, it is likely that the final artefact may not be a podcast-based system. For this reason, the organisation name should outlast the product name, if necessary.
- The organisation name is "My Professional Development"
- The product/service name is "Podcasts."
This name was chosen because the organisation may offer multiple products and services over time, however they would all be focussed on accessing professional development opportunities.
Furthermore, as the podcasting artefact I am currently focused on is relatively immature, it is likely that the final artefact may not be a podcast-based system. For this reason, the organisation name should outlast the product name, if necessary.
2. gallery
The following images are screenshots of the website myprofessionaldevelopment.weebly.com, which is a mobile-optimised website that offers access to paid on-demand webinars offered by the New Zealand Institute of Chartered Accountants (NZICA).
Each image is accompanied with explanatory text.
Each image is accompanied with explanatory text.
Product details view This view offers further detailed information about the course. The course does have a cost, but the price is set at $0 so that the user is prevented from making the purchase on the My Professional Development site. My Professional Development is unable to deliver the course, which must be provisioned from the NZICA website. A URL is available which directs users to a specific NZICA landing page for that course, where they can purchase the course, make payment, and access course materials. Users can scroll down to view more details, and access the URL. |
Product details view - more The lower section of the "product details" view offers information on the number of Verified CPD hours available, and a URL to access the on-demand webinar course directly from the NZICA website. By accessing this URL, users are able to locate further details on the course, and purchase the course to watch. The "Buy Now" function of the My Professional Development site is not functional, due to the $0 price shown and the inability to provision the course to the user. |
3. GAP
"In what ways might I keep up my level of education on professional issues, in order to achieve 20 hours of verified CPD required to maintain my Chartered Accountant designation."
I am a Chartered Accountant and struggle to find the best courses to meet my verifiable Continued Professional Development requirements.
By conducting a series of one-on-one detailed interviews with prospective users, I identified over 30 user needs. These 30 user needs were condensed into the following list of key user needs.
Key User Needs
Bold user needs are primary user needs. User needs marked with an exclamation point (!) are latent user needs.
View the complete list of 30 user needs in the following image:
By conducting a series of one-on-one detailed interviews with prospective users, I identified over 30 user needs. These 30 user needs were condensed into the following list of key user needs.
Key User Needs
- I can find CPD convenient for me
- I can find organisations that offer CPD
- ! I can get in touch with organisations that run CPD events
- I can find CPD related to my areas of interest
- ! I can be recommended courses based on my interests
- I can find cost-effective CPD
- ! I can discover about alternative CPD offerings
- I can track my CPD hours
- I can determine the relative value of a CPD offering
- ! I can easily keep notes and other resources after the event
Bold user needs are primary user needs. User needs marked with an exclamation point (!) are latent user needs.
View the complete list of 30 user needs in the following image:
4. Next Steps
The artefact for the current alpha prototype is a mobile-optimised website offering access to paid on-demand webinars offered by NZICA that quality for verified CPD.
As the artefact is relatively immature, there are many activities required to progress it further. The next steps are, in order, as follows:
As the artefact is relatively immature, there are many activities required to progress it further. The next steps are, in order, as follows:
- Validate with users if the current alpha meets their user needs
- concept B) If the feedback from users is positive, consider changing the approach to be based on one of the concepts that is more similar to a directory of courses (such as
- If the feedback from users is negative, review the concept selection matrix and identify if another concept (or an entirely new concept) is more appropriate