Introduction
This blog post summarises the gap being addressed, the primary user needs relating to that gap, and the concept being pursued to address that gap.
User Gap
"In what ways might I keep up my level of education on professional issues, in order to achieve 20 hours of verified CPD required to maintain my Chartered Accountant designation."
Primary Needs
The following list of user needs have been identified as the primary needs relating to the gap being addressed.
Bold user needs are primary user needs. User needs marked with an exclamation point (!) are latent user needs.
- I can find CPD convenient for me
- I can find organisations that offer CPD
- ! I can get in touch with organisations that run CPD events
- I can find CPD related to my areas of interest
- ! I can be recommended courses based on my interests
- I can find cost-effective CPD
- ! I can discover about alternative CPD offerings
- I can track my CPD hours
- I can determine the relative value of a CPD offering
- ! I can easily keep notes and other resources after the event
Bold user needs are primary user needs. User needs marked with an exclamation point (!) are latent user needs.
Concept: MOBILE APP WITH AD-SUPPORTED PODCASTS
The following UI wireframes demonstrate the mobile app, including browsing for a podcast, and listening to a podcast.
User Testing
The concept was user tested by summarising the problem and proposed solution, and inviting potential users to participate in an online survey about their reaction to the solution. The survey was distributed by email to personal contacts, and via social media.
The survey can be accessed at the following URL:
The survey can be accessed at the following URL: